Such as Facebook and Twitter to fight the town square for
people flattering about their favorite TV shows Twitter had a big advantage on
the side of advertising: provides an option to display, which can help the
brand with the purpose of it to reach a television audience twice and once on Twitter.
Facebook, which is slow to recognize the potential of social TV offers anything
like it in the middle of its wide variety of ad formats and targeting
capabilities .But thanks to the efforts of a few foreign companies, television
advertisers have taken an option for Facebook users with a double whammy:
brands ads can reach people who are in social networks at once that run their
ads on local television. BMW, for example, you can choose to show an ad for
online Facebook users in Atlanta, while the local ABC station ran an ad in the
BMW "Scandal”.
Rob Leathern, director Rob Leathern executive Optimal CEO. "
An advertiser only decide what television commercials to use as a trigger",
said Rob Leathern , founder and CEO of Optimal advertising company is the San
Francisco social announce a new program on Wednesday said, "Basically our
advertisers are betting and betting that a part of the audience on Facebook “.